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International ETFs Explained: Why You Should (Probably) Own Stocks Outside the US

International diversification is controversial. US stocks have crushed international for years. But that's exactly why it might be time to pay attention. Here's everything you need to know about international ETFs.

The Case For (and Against) Leaving America

If you only own US stocks, you’ve been richly rewarded over the past 15 years. The S&P 500 has annualized roughly 14% since 2010, leaving international markets in the dust. It’s tempting to conclude that international stocks are a drag on performance and you should skip them entirely.

Many investors have reached exactly that conclusion. And they might keep being right — for a while. But financial history suggests that permanently ignoring 40% of the world’s stock market based on one 15-year period is a bet that eventually goes wrong.

Let me walk you through what international ETFs actually hold, why they’ve underperformed, whether that might change, and how much (if any) international exposure belongs in your portfolio.

What “International” Actually Means

International stocks are divided into two broad categories:

Developed International Markets

These are wealthy, stable economies with mature stock markets:

RegionKey CountriesMarket Character
EuropeUK, Germany, France, Switzerland, NetherlandsMature companies, higher dividends, slower growth
PacificJapan, Australia, South KoreaJapan dominates; mix of industry and technology
OtherCanada, Israel, SingaporeSmaller markets with specific sector strengths

Main ETFs: VXUS (includes both developed and emerging), EFA (developed only)

Developed international stocks tend to be more similar to US stocks — established companies with strong regulations, reliable accounting, and active stock exchanges. They’re “international” in geography but not dramatically different in character from what you’d find in the S&P 500.

Emerging Markets

These are developing economies with faster growth but more volatility and political risk:

RegionKey CountriesMarket Character
AsiaChina, India, Taiwan, South KoreaManufacturing, technology, rapidly growing middle class
Latin AmericaBrazil, MexicoNatural resources, consumer growth
OtherSouth Africa, Saudi Arabia, IndonesiaCommodity-driven, demographic growth

Main ETFs: VWO (emerging markets), IEMG (iShares emerging markets)

Emerging market stocks are fundamentally different from developed market stocks. They offer higher growth potential but come with risks that US investors rarely face: currency crises, political instability, capital controls, corporate governance issues, and regulatory uncertainty.

Taiwan Semiconductor (TSMC) — the most important chipmaker on Earth — is an emerging market stock. That should tell you something about how misleading the “emerging” label can be. These markets contain some of the most important companies in the global economy.

The International ETF Lineup

ETFCoverageHoldingsExpense RatioYield
VXUSAll international (developed + emerging)~8,5000.07%~3.0%
IXUSAll international (iShares version)~4,4000.07%~2.8%
EFADeveloped international only~7800.32%~2.8%
VEADeveloped international only~4,4000.05%~2.9%
VWOEmerging markets only~5,8000.08%~3.2%
IEMGEmerging markets only~2,8000.09%~2.8%
INDAIndia only~1500.65%~0.8%
EWJJapan only~2300.50%~1.6%

For most investors, VXUS is the one to know. It covers everything outside the US — developed and emerging — in a single fund at a rock-bottom 0.07% expense ratio. It’s the international counterpart to VTI, and together they form the stock market portion of the classic three-fund portfolio.

Why International Has Underperformed

The numbers are stark. Over the past 15 years, the S&P 500 has roughly doubled the returns of international stocks:

PeriodS&P 500 (VOO)International (VXUS)Gap
10 Years (ann.)~13%~5%US +8%
15 Years (ann.)~14%~5%US +9%

An 8-9% annual gap is enormous. On a $100,000 investment over 15 years, the S&P 500 turned into roughly $660,000 while international turned into roughly $208,000. That’s not a rounding error — it’s a fundamentally different outcome.

What caused this gap?

The US Tech Boom

The biggest single factor. The US is home to Apple, Microsoft, NVIDIA, Amazon, Alphabet, Meta, and the rest of the tech sector responsible for most of the S&P 500’s gains. No other country has a comparable technology sector. International indexes are heavier in banks, industrial companies, and consumer goods — sectors that grew much more slowly.

Dollar Strength

International stock returns for US investors include a currency component. When the dollar strengthens against foreign currencies (as it did for much of the 2010s), it reduces the dollar-denominated returns of international stocks. A European stock might have returned 8% in euros, but after converting back to a stronger dollar, the US investor sees only 5%.

Japan’s Stagnation

Japan is the largest single country in the international index at about 15-17% of VXUS. Japan’s stock market was in a 30+ year bear market following its 1989 bubble peak. While Japan has finally recovered in recent years, its decades of underperformance dragged international averages down significantly.

European Growth Challenges

Europe faced multiple crises — the Euro debt crisis (2011-2012), Brexit (2016), sluggish economic growth, and demographic headwinds. European companies, while often excellent businesses, grew their earnings much slower than American companies.

China Regulatory Risk

Chinese stocks were a large portion of emerging markets and experienced severe government crackdowns in 2021-2023 (tech sector regulations, property sector collapse, political tensions). This hurt emerging market returns substantially.

Why International Might Come Back

Every factor listed above is backward-looking. Here’s the forward-looking case for international stocks:

Valuation Gap

This is the strongest argument. International stocks are significantly cheaper than US stocks by almost every metric:

MetricS&P 500International DevelopedEmerging Markets
Price/Earnings~22x~14x~13x
Price/Book~4.5x~1.8x~1.7x
Dividend Yield~1.3%~2.9%~3.2%

International stocks are trading at a 35-40% discount to US stocks on earnings. Historically, buying cheaper markets and selling expensive ones has been a reliable (though slow-moving) long-term strategy. The valuation gap has to close eventually — either through international stocks rising, US stocks falling, or some combination.

Emerging Market Growth

India’s economy is growing at 6-7% annually with a young, massive population. Southeast Asian countries (Vietnam, Indonesia, Philippines) are industrializing and growing rapidly. Africa has the world’s fastest-growing population and is in the early stages of economic development.

These regions may produce the next generation of globally important companies. Being invested international helps you capture that growth.

Mean Reversion

As we discussed in our US market dominance article, market leadership rotates on a generational timescale. The US dominated the 1990s, underperformed in the 2000s, dominated the 2010s-2020s. If history rhymes, international markets may have their decade in the sun.

The Dollar Could Weaken

If the US dollar weakens (due to fiscal deficits, changing global trade patterns, or other factors), international stocks would get a tailwind in dollar terms — the reverse of what happened in the 2010s.

Japan’s Awakening

Japan’s stock market hit new all-time highs in 2024, finally surpassing its 1989 peak. Corporate governance reforms, increased shareholder returns, and a weaker yen making exports more competitive have revitalized Japanese stocks. This could be the beginning of a sustained recovery for the second-largest developed market.

How Much International Should You Own?

This is genuinely debatable. Here are the main schools of thought:

PhilosophyInternational AllocationReasoning
Global market cap40%Own the world as it is
Moderate tilt25-35%Some home bias, but meaningful diversification
Light exposure15-20%Acknowledge US exceptionalism, hedge modestly
US only0%US companies already have global revenue

My view: Something in the 20-35% range is appropriate for most US investors. Enough to provide genuine geographic diversification, not so much that you’re piling into an asset class that’s been underperforming.

If you go with 0% international, you’re making a concentrated bet that US dominance continues indefinitely. That bet has been right for 15 years. It was wrong for the 10 years before that. You won’t know when the cycle turns until after it’s already turned.

Building International Exposure

The Simple Approach (One Fund)

Just buy VXUS and pair it with VTI:

AllocationETFsCost
70% US / 30% InternationalVTI + VXUS~0.04% blended
60% US / 40% InternationalVTI + VXUS~0.05% blended

Done. Two funds, entire world, under 0.05%.

The Customized Approach (Two International Funds)

If you want to control your developed vs. emerging market exposure separately:

AllocationETFsWhy
60% VTI + 25% VEA + 15% VWOThree fundsMore control over regional weights
70% VTI + 20% VEA + 10% VWOThree fundsLighter emerging markets

This lets you, for example, overweight emerging markets if you believe in Asia’s growth story, or underweight them if you’re concerned about China risk.

The Single-Country Approach (Satellite)

For investors who want to make specific country bets as a satellite:

CountryETFExpense RatioThe Thesis
IndiaINDA0.65%Young population, rapid GDP growth, digital transformation
JapanEWJ0.50%Corporate governance reform, undervaluation, earnings recovery
South KoreaEWY0.57%Semiconductor exposure (Samsung, SK Hynix), cheap valuations

Single-country ETFs should be small satellite positions (5% or less). Country-specific risk is real — political changes, currency crises, or sector crashes can hit individual countries much harder than diversified international funds.

The Dividend Bonus

One underappreciated aspect of international stocks: they pay higher dividends.

VXUS yields about 3.0%, compared to VTI’s 1.3%. International companies — especially in Europe and emerging markets — tend to distribute a larger share of their profits as dividends.

If you’re building a dividend income stream, adding VXUS to your portfolio immediately boosts your portfolio-level yield without adding a dedicated dividend ETF. A 70% VTI / 30% VXUS blend yields roughly 1.8% — 40% more income than VTI alone.

Final Thoughts

International investing isn’t exciting right now. The US has been winning, and momentum feels like it’ll continue forever. But “everyone agrees the US will keep winning” is exactly the kind of consensus that precedes a rotation.

You don’t need to make a big bet on international stocks. But having 20-30% of your stock allocation outside the US provides genuine diversification — the kind that matters when (not if) the US market hits a rough patch that international markets don’t share.

Own the US. Own the world. Sleep well knowing you’re diversified regardless of what the next decade brings.


Explore how adding international ETFs changes your portfolio’s risk and return profile. Try our free ETF Portfolio Analyzer to simulate different global allocations.